There seems to be two kinds of people in this world. There are those who despise the Kardashian-Jenner family. And then there are those that claim following them is only their guilty pleasure. I don’t fit into either of these categories.
I genuinely love the Kardashians. Yes, I said it. I love them. I admire them. I’ve watched every episode of Keeping Up With The Kardashains (not to mention all of their spin-offs) multiple times. I follow them all on every social media platform. And I’m not afraid to admit it.
I know what most of you are probably thinking. Are you kidding me? You admire the Kardashians? They’re famous for doing nothing.
My response: how can the family whose net worth exceeds $300 million make that kind of money by sitting on their asses doing nothing? When their hit E! reality series Keeping Up With The Kardashians premiered in 2007, most people didn’t recognize the family name. Those who did only knew who they were because of Kim’s recently leaked sex tape. Besides that, the Kardashians were no more than any other average affluent family living in Calabasas.
What’s most incredible about the Kardashians was their ability to grasp onto their initial 15 minutes of fame, then transform their family name into a huge brand and multi-million dollar empire. Despite launching their careers by not doing much more than living their semi-glamorous lives on camera, momager Kris Jenner sought out every business opportunity for her girls to conquer. From expanding their OG Calabasas boutique DASH to downtown Los Angeles, Miami and New York to launching Kardashian fashion and beauty brands to creating chart-topping video games and apps, the family dips their toes into every field imaginable. They’re hard workers, they’re business-savvy, and yes, they’re killing it.
This inevitably leads me to wonder: why the hell do so many people give the Kardashians so much shit? Sure, Kim’s obsession with selfies and an entire book of them doesn’t help make her appear any less narcissistic. But even the haters and the people who roll their eyes at her must admit: they can’t turn away. Like rubberneckers staring at a car crash, the world — even the haters — can’t turn away from anything the Kardashian’s do.
Some might argue the media feeds into the Kardashian frenzy — which it does, in a sense. Almost every day a fresh news story comes out about some member of the Kardashian klan. It’s almost astounding how one family can generate so much news. Their ability to capture and keep everyone’s attention is crazy, albeit impressive. But the media covers them for good reason.
When I interned at Cosmopolitan.com, I sifted through its Facebook page’s comments daily. Not to my surprise, almost every article about the Kardashians received thousands of comments. While most shit on the family and accused Cosmopolitan.com of getting paid by the Kardashians to write about them (lies!), the readers still cared enough to click on these stories. Even the staunch haters couldn’t help themselves and avoid stories about the Kardashians. Lovers and haters alike feed into the madness by bringing tons of traffic to websites that cover Kardashian news. Obviously, the media won’t stop.
No matter your opinion, you must admit: the Kardashians are business moguls. It’s impressive and even inspiring to see how these women took an ounce of fame and warped it into an empire. Kourtney manages all things DASH, Kardashian Kids, plus her mommy-centric app. Kim makes millions with her video game, books, app, modeling, endorsements, and more. Khloe had her own talk show (R.I.P. Kocktails With Khloe), radio show, and wrote a self-help book. Kendall is a world-class top model. Kylie created her own makeup line of Lip Kits and glosses that sell out in seconds. And Kris continues to manage them all.
Sure, maybe I love the Kardashians because they live the glamorous, over-the-top lives I wish I could emulate. Or maybe it’s because I’ve been watching KUWTK and following the family since I was 12 years old. But besides that, I admire these women for how far they’ve come. They inspire me to follow my passions and turn my dreams into reality. They kick ass in each business venture they jump into.
And people like to say they’re famous for doing nothing.
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